Unlock the path to love's triumph with our brand, dedicated to "Finding Love After Everything You've Been Through". We embrace the strength of our unbroken hearts, as we fearlessly embrace the bittersweet journey of choosing love and all its glorious pain.

Alternative R&B artist LXVE AFTR, pronounced "love after," has transformed his heartbreak into the driving force behind his label XVTC. Hailing from Atlanta's Zone 4, LXVE AFTR draws inspiration from his childhood and hometown, shaping his musical career. At the tender age of 8, LXVE AFTR received his first drum set, a gift from his father.

This sparked his passion for music, leading him to join the chorus at Brown Middle School and even learn to play the Harp. Influenced by renowned artists like Sade, Michael Jackson, and The Weeknd, LXVE AFTR has developed his unique sound.